Innovative advertising shines light on energy efficiency

It is sure nice to see effective advertising campaigns promoting positive behaviors.

These two green shipping container condos were especially organized as small living areas that may seem similar at a first glance, but in fact are differentiated by a major factor: energy consumption. One of the condos is wasteful, while the other is an example of energy efficiency.

The two improvised cribs each feature a glass wall, facilitating passers-by to take a look inside and watch the two actors “living” in their unusual homes: This display will demonstrate that even the smallest changes can make a substantial difference if they are practiced by everyone across the province in their homes and offices.

(Photos by Gerry Kahrmann)

PR agency smak recently developed an advertising campaign for client Power Smart Month in British Columbia, Canada.

creative ad campaign Freshome02 Creative Ad Campaign Draws Attention to Energy Efficiency

creative ad campaign Freshome04 Creative Ad Campaign Draws Attention to Energy Efficiency

creative ad campaign Freshome03 Creative Ad Campaign Draws Attention to Energy Efficiency
creative ad campaign Freshome01 Creative Ad Campaign Draws Attention to Energy Efficiency

Source: www.Freshsome.com

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